The Industrial Range brings a contemporary, urban‐inspired aesthetic to brickwork through a sophisticated palette of five grey‐toned hues—Alloy, Char, Foundry, Iron and Steel—each capturing a different facet of industrial character. From the light, silvery whispers of Alloy to the deep, inky resonance of Char and Iron, these bricks span the spectrum of grey, allowing designers to craft facades that move seamlessly from understated neutrality to bold, dark statement walls. The subtle variations within each colour lend a handcrafted authenticity, while the wire‐cut faces maintain clean, precise lines for refined mortar joints.

A defining feature of the Industrial Range is its distinctive soft surface texture: kiln‐fired clay that carries faint trowel marks and gentle grain, providing depth and visual interest without compromising sleekness. Under shifting daylight, the metallic undertones in Foundry and Steel catch and reflect light, creating façades that glow softly in sun and shadow alike. This interplay of texture and tone makes the Industrial Range equally suited to feature walls in residential interiors, dramatic boundary screens, or full building envelopes on commercial projects.

Technically, every Industrial Range brick measures a standard 230 × 110 × 76 mm (DW2 category), with an average weight of 3.2 kg and approximately 48.5 units per square metre. Manufactured to exceed 15 MPa characteristic compressive strength, these bricks deliver robust load‐bearing performance, while a maximum cold water absorption of less than 8 % and an initial rate of absorption (IRA) between 0.2–1.5 kg/m²·min ensure excellent weather resistance and minimal efflorescence risk. Their slight exposure grade makes them equally appropriate for sheltered and exposed façades, maintaining colour stability and structural integrity over decades.

Installation efficiency and longevity are further enhanced by the range’s uniform dimensions and slim joint profile. Builders benefit from faster laying times and reduced mortar usage, while the refined joint lines contribute to a minimalist, mortar-minimised aesthetic that complements modern architectural vocabulary. The high thermal mass of clay also supports passive temperature regulation—absorbing heat during the day and releasing it at night, thus contributing to more comfortable interiors and reduced energy loads in Melbourne’s variable climate.

Beyond performance, the Industrial Range is inherently low-maintenance: its muted shades naturally conceal dust, minor staining, and weathering, preserving a fresh, contemporary look without the need for sealers or coatings. Whether used to articulate a sleek new build, inject textural drama into a heritage renovation, or frame outdoor living spaces with sculptural boundary walls, Alloy, Char, Foundry, Iron, and Steel offer a versatile, enduring palette engineered for both expressive design and lasting durability.